Cradle to Cradle, Fair Trade, GOTS, FSC, Greenguard, and B Corp all measure different things. Map your priorities—health, climate, biodiversity, or labor—and choose labels accordingly. Read scopes and expiration dates, and check public databases for certificates. We maintain a printable checklist for store visits; marking requirements ahead of time transforms browsing into confident decisions and helps you resist sales spin when flashy tags mask shallow or irrelevant claims.
Good actors welcome curiosity. Ask where raw materials come from, which standards are followed, who made the item, and how a product can be repaired or recycled. Request batch numbers and factory addresses. When a shop manager emailed photos of a sewing floor, emergency exits clearly marked and sunlight streaming over ergonomic stations, we knew our sofa order supported dignity, not just design. Your questions help uplift the best suppliers.
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